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IndustryAnalytical Services
ServiceCloud Migration

Migrating an AI powered pricing application for Bubo.AI

ServiceCloud Migration
IndustryAnalytical Services

Migrating an AI powered pricing application using our premier .core offering

Meet Bubo.AI

Bubo.AI’s pricing optimisation technology delivers customer value-based predictions that auto optimise, based on demand and market changes. They help their customers achieve over 20% net profit improvements, compared to alternative costing options.

Using advanced value-based pricing software, they automate optimisation of pricing strategies that meet growing demand on a huge scale. Their machine learning algorithms find the perfect price a customer is willing to pay, facilitating faster buying decisions and creating price transparency.

They also support their customers throughout the whole process to unlock new profit opportunities. Besides providing customer value-based pricing technologies, Bubo.AI helps customers form advanced analytics based on an AI framework, accompanied with guided implementation and up-skilling teams, to unlock full profit value and traceability.


Days from start to finish

Using our Migration.core for a fast and effective migration

Business challenges

Bubo.AI were looking to migrate their Plotly open-source graphing libraries from Microsoft Azure to Amazon Web Services (AWS). As they use the latest AI and machine learning technology, coupled with leading cloud computing, to deliver a dynamic, pricing optimisation solution, they needed a more scalable cloud provider that offered future cost benefits and speed.

Their services not only cover AI driven intelligent cost analysis and predictions, but also cover the way wholesalers and distributors react to market scale and change. This leads to a high number of complex data requirements, needing the advanced options provided by AWS services.

Why Firemind?

As a specialist in cloud migrations, Bubo.AI knew that Firemind could enable a fast and effective migration to AWS. They were also able to use our latest offering, Migration.core. Migration.core is our uniquely placed migration offering, providing a production ready environment which maximises the speed and cost saving opportunities found within an AWS cloud provided infrastructure.

By marrying both our Migration.core and experience and specialisation in migrations from Google Cloud Platform and Microsoft Azure, Bubo.AI knew they were in safe hands. They had the in-house skill for a project of this type, but lacked the capacity to take it all the way.

This project was broken down into 5 main phases, ensuring the Plotly application migration went smoothly and to best practice:

• Establishing an AWS Organisation and the supporting accounts necessary.
• Configuring Service Control Policies, roles and access to accounts and services
• Configuring security and supporting services
• Building the CI/CD pipeline for deploying to the Dev environment
• Establishing the Migration.core infrastructure on the Dev account to support the application

Within these phases, we used a number of AWS managed services to ensure a well architected and balanced migration, working first with test data and accounts, before readying for the full migration of all data and services from Azure.

AWS IAM Identity Center

AWS IAM Identity Center helps to securely create or connect workforce identities and manage their access centrally across AWS accounts and applications. IAM Identity Center is the recommended approach for any workforce authentication and authorisation on AWS for organisations of any size and type.

Amazon Fargate (ECS)

With AWS Fargate, you don’t need to manage servers, handle capacity planning or isolate container workloads for security. Fargate takes care of the infrastructure management for you, meaning you can schedule the placement of your containers across your cluster, based on your resource needs, isolation policies and availability requirements.

Amazon Guard Duty

Amazon GuardDuty is a threat detection service that continuously monitors your AWS accounts and workloads for malicious activity and delivers detailed security findings for visibility and remediation.

AWS Secrets Manager

AWS Secrets Manager helps us manage, retrieve, and rotate database credentials, API keys, and other secrets throughout their lifecycles.

Amazon Simple Notification Service (SNS)

Amazon Simple Notification Service (Amazon SNS) is a fully managed messaging service for both application-to-application (A2A) and application-to-person (A2P) communication.

Amazon CloudWatch

Amazon CloudWatch is a monitoring and observability service built for DevOps engineers, developers, site reliability engineers (SREs), IT managers and product owners. CloudWatch provides us with data and actionable insights to monitor applications, respond to system-wide performance changes and optimise resource utilisation.

AWS Trusted Advisor

AWS Trusted Advisor provides recommendations that help Firemind follow AWS best practices. Trusted Advisor evaluates our customer accounts by using checks. These checks identify ways to optimise the AWS infrastructure, improve security and performance, reduce costs, and monitor service quotas.

AWS CloudTrail

AWS CloudTrail is an AWS service that helps us enable operational and risk auditing, governance and compliance of AWS accounts. Actions taken by a user, role, or an AWS service are recorded as events in CloudTrail. Events include actions taken in the AWS Management Console, AWS Command Line Interface, and AWS SDKs and APIs.

Firemind x Autone

We met with Technical Co-founder, Harry Cheslaw, of the SaaS provider Autone. Together we look at the cloud journey both Firemind and Autone have undertaken, in order to rapidly accelerate their cloud adoption as a startup.

We dive into the challenges Autone faced, the core components to their partnership with Firemind as well as take a glimpse at what the future holds for their AWS architecture and technology.

Added value

Working with our Migration.core provided Bubo.AI a well architected, best practice enabled infrastructure. All within a timeline of less than 2 weeks. This level of speed and accuracy ensured the full migration went with minimal delay, avoiding any unnecessary changes or performance drops to Bubo.AI’s customer base.

Faster data recall

With a well architected AWS infrastructure

Time to value

In less than 2 weeks, we had successfully leveraged our Migration.core framework to enable a fast and effective migration to AWS. Within that time we were able to expedite any concerns and ensure a rapid cloud provider change.

Optimised for the future

Building via the AWS Trusted Advisor Method, as well as initialising Amazon CloudWatch, ensured future optimisations and alerts could be changed easily and with minimal delay to current processes within the Plotly application.

Faster response times for graphing

Now Bubo.AI were using AWS as their cloud provider, their Plotly application could benefit from the increased server resource allocation and read times, making their data delivery and graphing solutions more attainable at scale.

Logic that counts

As Bubo.AI’s services rely heavily on machine learning algorithms and AI, the build logic and implementation of a best practice infrastructure was key to a succesful and well timed migration. Our Migration.core not only satisfied the needs of the project but also ensured any changes to the logic behind Bubo.AI’s offering could be quickly adapted to our framework.

Customer satisfaction

“Awaiting customer quote after project delivery. Expected 4th October 2022.”



How can we help you?

Looking to migrate to AWS? Running an application that could benefit from funding opportunities? Reach out to Firemind today.

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