Date Published
November 28, 2023

Firemind Achieves the UKI AWS Rising Star of the Year 2023 Award

Amazon Web Services (AWS), a subsidiary of, today proudly announced the recipients of the 2023 UKI AWS Partner Awards. These awards celebrate global leaders who have been instrumental in assisting customers to innovate and develop solutions on AWS.

The announcement, made at AWS re:Invent 2023 in Las Vegas, honoured the ‘Top Partners of the Year’ and ‘Rising Star Partners of the Year.’ These accolades are bestowed upon partners who have excelled in embracing specialisation, innovation, and collaboration throughout the past year, showcasing business models that have adapted and prospered on AWS.

Firemind, a premier EMEA AWS Consulting Partner specialising in Data and AI has exhibited exceptional performance over the past year, delivering significant value to a broad range of clients, especially in Generative AI. Their successful collaborations with various AWS sales, product, and development teams have strengthened with lighthouse Data and Generative AI projects in billion dollars plus Enterprise customers. This partnership has flourished remarkably. As of the fourth quarter of 2023, Firemind has achieved a stellar 213% year-over-year revenue growth and a 92% increase in staff headcount, attracting top industry talent.

Firemind’s thought leadership across AWS events, workshops, and collaborative projects, particularly in Generative AI and the newly launched Amazon Bedrock, has been crucial in meeting the evolving needs of business users. Their PULSE tool empowers businesses to rapidly comprehend, implement, and realise value in Generative AI projects, granting access to Large Language Models (LLMs) and tangible business benefits across Financial Services, Retail & CPG and Media & Entertainment verticals.

Dan White, Chief Commercial Officer at Firemind, commented:

“Joining Firemind in 2022 after leading the AWS EMEA Partner Specialist team was a pivotal decision in my career. Having worked with thousands of partners during my tenure at AWS, Firemind’s technical excellence and innovative customer solutions were particularly striking. Our journey since has been extraordinary. Receiving this award from AWS is a resounding affirmation of our team’s exceptional skill and commitment. While we are thrilled with this recognition, it marks only the beginning of our quest to continually deliver outstanding solutions for our customers on AWS.”

Adi Clowes, Head of Business Intelligence at Center Parcs, a client of Firemind, stated:

“Our collaboration with Firemind, though brief, has been highly positive and progressive. Their team’s approach, coupled with profound product knowledge, instils great confidence in their capabilities to deliver on all project briefs. Their commitment to open communication, problem-solving, and continuous improvement is commendable. The personalised caricatures we received are a testament to their attention to detail, going beyond mere project requirements. Heartfelt congratulations to the Firemind team – this award is a testament to your significant impact in a competitive market.”

The AWS Partner Network (APN) is a global initiative focused on aiding partners in developing successful AWS-based businesses or solutions through comprehensive support in business, technical, marketing, and go-to-market strategies. The APN encompasses a wide range of Independent Software Vendors (ISVs) and Systems Integrators (SIs) worldwide, with significant growth in AWS Partner engagement over the last year.

The winners were chosen by a panel of AWS experts based on stringent, objective criteria, reflecting the high standards expected within the AWS partner community.

About Firemind

Firemind, a leading GenAI Amazon Web Services Consultancy Partner, specialises in cutting-edge solutions for enterprises. Its services span GenAI, machine learning, data and analytics, DevOps, SaaS consulting, retail and supply chain consulting, and cloud migration. Firemind has served 200+ clients, including the Premier League, Vodafone, and multinational insurance and financial firms, since its inception in 2018.

In 2023, Firemind launched PULSE, a GenAI LLM solution that can work across any industry. Committed to pushing technology boundaries, Firemind drives excellence in today’s business landscape.

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