As the media and entertainment industries continues to grow and evolve, it is crucial to have access to reliable and scalable cloud infrastructures to handle the vast amounts of data and content that are produced. As a partner of AWS, we utilise a suite of services specifically designed for media and entertainment workflows. In this article, we will discuss the top 5 AWS services that are commonly used within media and entertainment projects, as identified through our own projects with many organisations in the media sector.

Amazon Elastic Compute Cloud (EC2)

Amazon EC2 is a web service that provides resizable compute capacity in the cloud. This service is commonly used within media and entertainment projects for rendering and transcoding, as it enables users to quickly and easily spin up virtual machines with high-performance CPUs and GPUs. EC2 instances can be customised to meet the specific needs of different workflows, and can be used in conjunction with other AWS services such as Amazon S3 and AWS Lambda (for even greater flexibility).

Amazon Simple Storage Service (S3)

Amazon S3 is a highly scalable and durable object storage service that is used to store and retrieve any amount of data from anywhere on the web. In media and entertainment workflows, S3 is often used to store and manage media assets, such as videos, audio files, and images. S3 is designed to be highly available and durable, with built-in redundancies to protect against data loss. S3 also integrates seamlessly with other AWS services, such as Amazon CloudFront and Amazon Glacier, to provide even greater storage and retrieval capabilities.

AWS Elemental MediaConvert

AWS Elemental MediaConvert is a file-based video transcoding service that enables users to easily convert video files into multiple formats and resolutions. MediaConvert is highly scalable, and can process large batches of files simultaneously, making it an ideal choice for media and entertainment workflows that require high-volume transcoding. MediaConvert also supports a wide range of input and output formats, and integrates with other AWS services such as Amazon S3 and Amazon CloudFront for even greater flexibility.

AWS Elemental MediaLive

AWS Elemental MediaLive is a live video encoding service that enables users to encode live video streams for delivery to a variety of devices and platforms. MediaLive is highly scalable, and can handle live events of any size, from small webinars to large-scale sporting events. MediaLive also includes built-in redundancies to ensure high availability and reliability, and can be integrated with other AWS services such as Amazon CloudFront and AWS Elemental MediaPackage for even greater functionality.

Amazon CloudFront

Amazon CloudFront is a fast content delivery network (CDN) that securely delivers data, videos, applications, and APIs to customers globally. In media and entertainment workflows, CloudFront is often used to deliver video content to end-users with low-latency and high-quality streaming. CloudFront can be integrated with other AWS services, such as Amazon S3 and AWS Elemental MediaPackage, to provide even greater scalability and reliability.

If you’re looking for a partner to help with your next cloud project, utilising the very best in AWS services, reach out and speak with our team.