Case study

Naked Wines improves customer insights with 5x Faster, 3x cheaper data workflows

Industry: Retail

About

Naked Wines connects customers to independent winemakers, funding their production and delivering premium wines directly to consumers.

Challenge

Their legacy data systems were slow, fragmented, and costly, preventing real-time insight generation and limiting customer engagement improvements. They needed faster workflows, better data quality, and more accurate decision-making tools.

Solution

Firemind rebuilt Naked Wines’ data infrastructure on AWS, integrating live data control, planning tools, and advanced customer data visualisation. Amazon Aurora and S3 powered scalable, secure storage, while CloudWatch and Secrets Manager provided monitoring and security.

Services used

  1. Amazon Aurora
  2. Amazon S3
  3. AWS CloudWatch
  4. AWS Secrets Manager

Results

  • 5x faster data workflows
  • 3x operational cost reduction
  • Improved customer insights
  • Live data monitoring and reporting
  • Scalable infrastructure for growth

Firemind have been working very proactively with us in a number of areas, such as data strategy, business intelligence and eCommerce. They are a great partner to work with as, not only do they know their stuff, but they are really happy to challenge us in the way we do things, and partner with us to make things better.

David CrawfordChief Technology Officer - Naked Wines

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