AI Impact Challenge 2025
Turn Your AI Vision into Reality – with $100,000 in funding and support
Overview
Do you have an AI idea that could transform how you work in finance or insurance, but struggle with the execution power or resources to get it implemented? Now is your chance to bring it to life. The AI Impact Challenge, powered by Firemind, AWS, and NVIDIA, gives FSI companies the opportunity to receive up to $100,000 worth of resources to co-develop the solution.
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Why Participate?
- Up to $100,000 in support – cloud credits, GPU resources, and consulting hours to get your idea implemented.
- Work with the Power of Three – AWS, NVIDIA, and Firemind co-develop your solution.
- Fast-track to prototype – move from idea to proof-of-value in weeks, not months.
- Enterprise-grade impact – unlock measurable outcomes: faster processes, lower costs, and better customer experiences.
- Already have an AWS Account at your company? Submit your account ID to get 300$ in credits for submitting your eligible idea as an additional incentive to submit your idea. (*once per company)
- Every shortlisted idea will get a free customised use case report, to get insights into implementation readiness, expected business value, and ROI estimates
Jury & Evaluation Process
All submissions are carefully reviewed by the Firemind team. Every applicant will be invited to a short call to present their concept. The most promising ideas will then be selected for a collaborative workshop with AWS, NVIDIA, and Firemind experts to refine the solution and validate its business and technical feasibility. Following the workshop, a jury of representatives from AWS, NVIDIA, and Firemind will evaluate each project based on the following criteria:
- Business & Operational Impact – How it improves efficiency, risk management, compliance, or customer experience.
- Feasibility – Availability of data (e.g., transactional, behavioral, market data) and technical readiness.
- Innovation – Novelty and creativity in applying AI within financial services, insurance, or fintech.
- Collaboration – Willingness and readiness to co-innovate with The Power of Three during the Discovery phase.
Who Should Apply
Financial Leaders
Insurance Leaders
CDOs
IT/Data Science Managers
Heads of AI/ML
This is for anyone in banking and insurance who is ready to turn AI into impact: from C-suite and heads of AI/ML to product managers, risk & compliance, engineering, and innovation teams. If you touch data or decisions, you belong here.
Submission Guidelines
Your application should cover:
- Business Problem – one-sentence overview.
- How often the problem occurs.
- The aim of the AI solution.
- Amount of beneficiaries that the AI solution could help.
- The data you have available to support the use case.
How to Submit
- Fill out the submission form – complete all fields to the best of your ability.
- Include your contact information – we will use this to reach you for next steps.
Timeline
Applications open: 25th of September 2025
Application deadline: 29th of October 2025
Discovery call — a quick session to align on your goals, data, and the impact you want to create with AI.
Shortlisting & expert review: Last week of October 2025 (entries reviewed by Firemind, AWS & NVIDIA)
Final presentations to jury: Beginning of November 2025
Winners announced: Mid of November (teams selected to co-develop their solution)
Proof-of-value projects begin: End of November 2025 (mentoring, resources, and delivery support)
Partners
Backed by World-Class Expertise
Firemind is an AWS Premier Consulting Partner and recognised as a top 3 NVIDIA consulting partner in EMEA. With 100+ GenAI projects delivered for 200+ clients, we bring enterprise AI to production with speed and measurable results.
Together with AWS’s cloud leadership and NVIDIA’s cutting-edge AI technology, we provide the expertise and resources to make your project a success.
Don’t miss your chance to co-innovate with three industry leaders. Submit your AI use case today and unlock the power of AWS, NVIDIA, and Firemind.
All submissions will be treated as confidential and will not be shared with anyone outside of Firemind, AWS, and NVIDIA, and only for the purposes of evaluation.
Disclaimer: the $100,000 worth of resources is conditional upon and subject to the selected winner and Firemind agreeing upon and entering into a written agreement signed by duly authorised representatives and that such funding is accepted by AWS and NVIDIA. The agreement shall set out the terms and conditions related to the funding as well as the terms and conditions related to the solution, the ownership thereof and related terms
FAQ
What is the Firemind AI Impact Challenge?
The AI Impact Challenge is a $100,000 competition designed to accelerate bold, high-impact generative AI ideas across Retail & E-commerce, Insurance, and Healthcare & Life Sciences. It aims to help enterprises move beyond experimentation and bring production-ready GenAI solutions to life.
Why is Firemind launching this challenge now?
The first wave of GenAI pilots has shown enormous creativity but many initiatives stall before they deliver real business value. We’re launching this challenge to help organisations choose the right ideas, validate ROI early, and scale with confidence.
Who can apply?
The challenge is open to organisations of all sizes: including startups, scaleups, enterprises, and public institutions operating in the target industries.
How does the selection process work?
- Application: Submit your idea through our online form.
- Discovery Call: All submissions will receive a short call with the Firemind team.
- Workshops: Selected concepts will join a co-innovation workshop with AWS, NVIDIA, and
Firemind experts. - Jury Evaluation: A joint panel from AWS, NVIDIA, and Firemind will assess impact, feasibility, innovation, and collaboration potential.
- Funding & Support: The most promising ideas will receive funding, cloud resources, and technical support to move into production.
What role does AWS play in the challenge?
AWS provides the cloud infrastructure and expertise needed to help enterprises scale AI solutions securely. As an AWS Premier Tier Partner, Firemind works closely with AWS to lower the barriers to GenAI adoption.
What role does NVIDIA play in the challenge?
NVIDIA provides the AI infrastructure and acceleration technology that power advanced GenAI solutions, from fine-tuning language models to deploying high-performance agents in production. Together with Firemind and AWS, this partnership forms the “Power of Three” enabling real-world impact.
What can winners expect to receive?
Winners will receive implementation funding, AWS/NVIDIA resources, and hands-on support from Firemind to bring their GenAI use case into production.
What happens if an organisation isn’t selected as a winner?
Even non-winning submissions benefit from expert evaluation and visibility into their idea’s feasibility, impact potential, and path to realisation. Additionally, a submission automatically grants you 300 credits on AWS (per company) There’s nothing to lose—every participant gains insight and exposure.
Which industries are included?
Retail & E-commerce, Insurance, and Healthcare & Life Sciences.
Which countries are eligible?
AI impact challenge is active in Germany, Finland, the Netherlands, and the United Kingdom.
How will my idea be treated after submission?
All submissions are treated as confidential and shared only with Firemind, AWS, and NVIDIA for evaluation purposes. No information will be disclosed externally without the applicant’s consent.